From Russia to Big apple: A Unique Founder’s Journey
Mariya Nurislamova emigrated to The big apple from Perm, Russia. Her fascination with fragrance started early — she remembers that, in the Soviet Union, her household’s minimal scent solutions made the very first experience by using a French perfume sense just like a "surreal, decadent" minute that ignited her vision for combining scent with freedom and discovery
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Armed having a B.S. in Mathematics and Computer Science from Perm Point out Technological University along with a BBA in Advertising and marketing Management from Baruch School (Zicklin School of Business enterprise), she blended analytical wondering with Artistic organization method
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Serial Entrepreneurship & Building Scentbird
In advance of founding Scentbird in 2013, Mariya co-Started Neuvey, an IT and advertising company, and Missionelle, a Girls-focused on the net marketplace. She also co-established Beta Week, a networking meeting for tech business owners
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The Birth and Increase of Scentbird
Along with co-founders Sergey Gusev, Andrei Rebrov, and Rachel 10 Brink, Mariya launched Scentbird in early 2013, reworking perfume discovery having a membership design that offers buyers a 30-working day sample of luxurious and niche fragrances for around $fifteen per month
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In 2018, Scentbird raised a Sequence A spherical of $18.6 million, led by Goodwater Funds and supported by Y Combinator and Other individuals. At that time, the business experienced grown from just 400 to more than 250,000 subscribers and experienced expanded its product line to include a lot more own care and home fragrance offerings
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Expansion, Rebrand, and Innovation
Less than Mariya’s Management, Scentbird has ongoing to evolve. In 2022, the manufacturer underwent a major rebrand — unveiling a sleek, present day identification, increasing its collection to incorporate candles, launching eco-acutely aware strains like Sanctuary in aid of endangered species, and broadening its international attain, which includes Canadian growth
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The corporate now features around 600 designer and specialized niche fragrances, and strategic initiatives for instance a collaboration with Saks allow for subscribers to invest in comprehensive-sizing bottles specifically by way of a co-branded knowledge
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Neighborhood-Driven Engagement and Recognition
Scentbird’s first-at any time Digital Fragrance Awards in 2024 showcased Mariya’s vision for Mixing tradition with contemporary electronic engagement. The awards highlighted shopper developments via data-educated classes like Fragrance Influencer from the Calendar year, Climbing Star, and Best New Start, and achieved a huge selection of hundreds globally by means of Reside streaming
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Entrepreneurial Viewpoint & Funding Insights
Mariya has spoken candidly concerning the troubles of early fundraising. She described bootstrapping Scentbird for approximately a yr before securing $40,000 from the Business owners Roundtable Accelerator in NYC, which paved the way for the $a hundred,000 angel financial commitment following Scentbird started attaining traction
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Ventures Past Fragrance
Her scentbird ceo entrepreneurial spirit extends into many brand names. Besides Scentbird, Mariya co-founded:
Deck of Scarlet (2016): a customizable makeup subscription assistance.
Confessions of the Rebel, Goodhabit, and Sanctuary: brand names beneath the Scentbird umbrella specializing in crowdsourced fragrance, blue-light skincare, and conservation-targeted fragrance, respectively
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She also serves as CEO of Drift, an auto-freshener membership service acquired in 2022, demonstrating her knowledge in scaling e-commerce and membership styles throughout verticals
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Controversy & Brand name Separation
Even though Mariya is celebrated for her small business acumen, she has also drawn scrutiny for her spiritual and esoteric content—covering topics like meditation, chakras, and alternate reality theories—which some consumers located controversial. She maintains that her particular beliefs keep on being different from Scentbird’s functions
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Legacy & Management
Mariya’s Management has remodeled Scentbird from a distinct segment startup into Among the most impressive fragrance membership expert services. By her facts-pushed, buyer-centric technique, she has manufactured luxury fragrance exploration accessible, individualized, and sustainable.